BRAND REFRESH
CAMP CHEF REBRAND









Transform Camp Chef from a product to a lifestyle brand.
Design direction through Brand Book.
Jason Strong — Executive Creative Director
Glenn Deering — Strategy
Mary Severson — Account
James Robinson — Creative Director
Cody Petts — Designer
BRAND STRATEGY /BRAND IDENTITY /BRANDING
︎︎︎
Design direction through Brand Book.
IDEA ︎︎︎ Invite Togetherness
Jason Strong — Executive Creative Director
Glenn Deering — Strategy
Mary Severson — Account
James Robinson — Creative Director
Cody Petts — Designer
BRAND STRATEGY /BRAND IDENTITY /BRANDING
︎︎︎